Fractional CMO
Senior marketing leadership without the commitment of a full-time CMO.
Fractional CMO & GTM Leadership for Growing SaaS & Technology Businesses
Helping ambitious businesses sharpen their positioning, strengthen their go-to-market and build the commercial foundations for sustainable growth.
Fractional CMO | GTM Advisory | Commercial NED
Growing a SaaS or technology business often means your commercial and marketing needs evolve faster than your existing structure. I work with SaaS and technology businesses that need senior commercial and marketing leadership to move through their next stage of growth — whether that's building the marketing function, sharpening market positioning, developing GTM strategy, or providing experienced challenge at board level.
With 25 years across marketing, commercial strategy and executive leadership, including four years as CMO of a PE-backed SaaS business, I combine strategic thinking with practical experience of making things happen.
where I can help
GTM & Growth Strategy
Clarifying where to play, how to win and how marketing and sales work together.
Positioning & Market Narrative
Making sure your proposition is differentiated, relevant and understood by the market.
Commercial & Board-Level Challenge
Independent perspective on growth, customers, markets and GTM at executive or board level.
Two ways I can support your business
Fractional CMO & GTM Leadership
Senior marketing and commercial leadership when you need experienced direction, but don't need, or aren't ready for, a full-time CMO.
Commercial / GTM NED
Independent board-level perspective on growth strategy, customers, markets and go-to-market, bringing practical commercial experience from inside growth-stage and PE-backed SaaS businesses.
The right commercial foundations for your next stage of growth
Growth doesn't always mean hiring a full-time CMO or building a large marketing team. Sometimes you need experienced leadership to work out what's missing, create the strategy and put the right foundations in place.
I bring the strategic perspective and hands-on experience to help businesses move forward — from positioning and GTM through to team, process, measurement and execution.
Is your business at an inflection point?
- Your growth has outpaced your marketing capability
- Your positioning no longer reflects where the business is heading
- Sales and marketing aren't working from the same GTM strategy
- You're entering a new market
- You've acquired or merged businesses and need a coherent proposition
- You need senior marketing leadership but aren't ready for a full-time CMO
- You need experienced commercial challenge at Board level
What it’s like to work with me
About Natasha
Senior enough for the board. Practical enough to get things done.
I'm Natasha Geldard, a senior marketing and commercial leader with 25 years' experience across SaaS and technology businesses.
I've built marketing functions from scratch, led businesses through acquisition and integration, launched into international markets and worked directly with boards and executive teams to turn commercial strategy into measurable growth.
Today, I bring that experience to businesses that need senior thinking, practical leadership and an independent perspective.