New style of marketing must align to the ‘new normal’
The entire ecosystem of business has shifted – not just company operations, but how we do business and how we attracted new sales. These alterations have been driven by a new set of [...]
Prepare Businesses for Post Covid-19 Boost
There’s plenty of things we can’t do or finding more difficult to achieve at the moment, as our daily lives and business operations are interrupted by Covid-19. Yet currently, you probably have [...]
Event marketing – don’t fade into the background
Invested in space at an event and then stood there watching other busy stands and wondered why? The answer is simple – preparation and design. Stand space is generally fairly expensive, but [...]
Use the jargon decoder!
As experts in the industry we serve, it is all too easy to approach potential customers with an over technical explanation. Jargon is rife. It is allows us to quickly communicate ideas and tasks, [...]
Talking the talk
For B2B marketing to be impactful you must understand the industry, the challenges, and the language. The decision makers are busy people, so they look for solutions to relieve the pressure and [...]
B2B marketing – why must you consider the individual?
Demonstrating the business advantages, revenue opportunities, or efficiencies…are all common messages in marketing to businesses. But how often do you consider the receiver of that B2B [...]