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 New style of marketing must align to the ‘new normal’
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By Natasha Geldard
In B2B Marketing, Digital Marketing
Posted 12/06/2020

New style of marketing must align to the ‘new normal’

The entire ecosystem of business has shifted – not just company operations, but how we do business and how we attracted new sales. These alterations have been driven by a new set of [...]

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 SEO: Taking Advantage of the Online Boom
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By Natasha Geldard
In Digital Marketing, Technology Marketing
Posted 27/04/2020

SEO: Taking Advantage of the Online Boom

Online business is buoyant, as we have seen many sectors converting all operations to internet-based services. Products or services that assist remote working or home working are experiencing [...]

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 Prepare Businesses for Post Covid-19 Boost
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By Natasha Geldard
In B2B Marketing, Digital Marketing
Posted 30/03/2020

Prepare Businesses for Post Covid-19 Boost

There’s plenty of things we can’t do or finding more difficult to achieve at the moment, as our daily lives and business operations are interrupted by Covid-19. Yet currently, you probably have [...]

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 Event marketing – don’t fade into the background
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By Natasha Geldard
In B2B Marketing
Posted 03/11/2019

Event marketing – don’t fade into the background

Invested in space at an event and then stood there watching other busy stands and wondered why? The answer is simple – preparation and design. Stand space is generally fairly expensive, but [...]

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 Use the jargon decoder!
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By Natasha Geldard
In B2B Marketing
Posted 19/07/2019

Use the jargon decoder!

As experts in the industry we serve, it is all too easy to approach potential customers with an over technical explanation. Jargon is rife. It is allows us to quickly communicate ideas and tasks, [...]

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 Grabbing the headlines with effective media relations
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By Natasha Geldard
In B2B PR
Posted 21/06/2019

Grabbing the headlines with effective media relations

Ever wondered how some stories get great news coverage? Or why your equally compelling story does not get any print or digital pick up? Critical content Media relations starts with the content. [...]

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 Talking the talk
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By Natasha Geldard
In B2B Marketing, Technology Marketing
Posted 11/05/2019

Talking the talk

For B2B marketing to be impactful you must understand the industry, the challenges, and the language. The decision makers are busy people, so they look for solutions to relieve the pressure and [...]

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 B2B marketing – why must you consider the individual?
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By Natasha Geldard
In B2B Marketing
Posted 10/03/2019

B2B marketing – why must you consider the individual?

Demonstrating the business advantages, revenue opportunities, or efficiencies…are all common messages in marketing to businesses. But how often do you consider the receiver of that B2B [...]

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 The world is in a digital frenzy – join in!
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By Natasha Geldard
In Digital Marketing
Posted 18/02/2019

The world is in a digital frenzy – join in!

With 78% of UK adults accessing the internet daily, the online world creates a captive audience for marketing efforts. As the digital world has grown in popularity, so has the way in which [...]

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 Why is digital marketing so important?
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By Natasha Geldard
In Digital Marketing
Posted 02/02/2019

Why is digital marketing so important?

Because we live in a digital world. More people are accessing the internet and have more knowledge than ever before. This informed world is tech savvy. Businesses have to ensure they keep up with [...]

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JCS Marketing based in Devon, specialises in SEO and digital marketing for technology and B2B clients.

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